Travis Stephenson – Wealthery Live
We found the same to be true when selling affiliate products, our own digital products, you name it... email was the top seller.
It makes sense though, right? We are all taught that in order to sell you have to get people to "know, like, and trust" you... and the only way to do that is by getting your message in front of your audience A LOT. You just can't do that as effectively without email, so obviously when you DO use email your "know, like, and trust" will grow... leading to more sales!
But you may be saying... "Well Travis, Sure, it works for you... but you have your own product.. what about those of us that are just starting out and don't have a product".
Well funny enough... I started my online business through list building and promoting other people's products over 14 years ago and I haven't stopped since then. There are something like 400,000 affiliate products that I've seen and I've personally promoted around 450 different products online ranging from kitchen knives to software products, and I use email as a primary driving force for every promotion I've ever run.
The reason I've had 14 years of substantial success has nothing to do with being some genius when it comes to writing ads, I'm not a good graphic designer, I can't make amazing sales pages, I'm not an expert writer in any fashion (in fact I'm sure this page is riddled with grammatical errors and an overabundance of ellipses)...
I follow a simple system...
- I drive ALL of my traffic to something that builds me a list in some way. Once I've got someone on my list, I have the ability to market to them whenever I'd like... giving me control.
- I don't have to contend with the algorithms, I don't have to contend with ads and ad shutdowns, I just sit down and write emails that I think will resonate with my audience using my proven framework for writing and sequencing emails.
- Building a list gives me the ability to profit on demand and when I pay to get traffic or make a piece of content, I'm building something that I can leverage FOREVER.
I mean look at the dates from the picture above... Ring a bell?
This was right at the beginning of the most uncertain times of Covid where ads completely failed for everyone... but I was able to generate $454,711 in NET PROFIT, and it was all thanks to having my own email list.
There is no better testament to the importance and quality of email marketing than seeing that, even during a global pandemic, we were able to turn our list into profit while everyone else in the game struggled and shut down.
So Why Isn't Everyone Talking About Email?
For some ODD reason, everyone has chosen to focus on making cool TikTok videos and trending Reels instead of focusing on building an email list. I'm here to tell you, that you'll make WAY more money with a cell phone picture that builds your list... than you will a "good" dance video that goes "viral".
I know this because there are a lot of influencers who are dead broke... but most email marketers I know are buying bigger houses.
THE SECRET TO MAKING EMAIL WORK FOR YOU:
UNDERSTANDING YOUR AUDIENCE
You need to be able to provide people with what they want. In order to do this, you need to understand who they are, and what they want and put something in front of them (regularly) that can help them solve that problem. Again… building that “know, like, and trust” and you’re doing it without having to pay for ads constantly.
In fact, I heard a story recently of someone who sold a book on how to stop biting your fingernails (seriously) and they made quite a lot of money via email just showing their audience that he had a solution… so you can sell ANYTHING once you know who you’re talking to.
Most people get this part of the process wrong… and therefore have a tough time selling.
GIVING PEOPLE A REASON TO OPT INTO YOUR LIST
We all know YOU want a list… but why should someone opt into YOUR list? What do they get? Most marketers are short-sighted and they don’t build systems that give the audience what THEY WANT… they are too focused on making money instead. You have to have a good incentive or else no one will opt in… which makes email really difficult.
Most people also fail miserably here because they don’t know how to give their audience a good incentive to opt in, and therefore, don’t build a list…
LEVERAGING AUTOMATED EMAIL SEQUENCES
One of the best things I’ve EVER done in my career is create systems that send emails automatically so I don’t have to. They are called “sequences” or “autoresponders” and they are a MAJOR reason for most campaign success I’ve ever had. Broadcasts are wonderful, but I have UNDENIABLE proof that sequences make you more money than broadcasts and there is a VERY good reason for that.
Most people fail here because they don’t use sequences, and if they do, their sequences suck… leading to fewer sales and therefore less happiness.
NOT SEEING THE LONG-TERM VALUE OF EMAIL
Hubspot says that ON AVERAGE you make $42 for every $1.00 you spend on email, but that doesn’t happen INSTANTLY. For some reason, people are WAY too focused on trying to put $1.00 into ads and getting $2.00 out (which is tough these days), rather than trying to get as many emails as they can get and turning $1.00 into $42. Really it comes down to being short-sighted!
Most people fail here because they are too focused on trying to make $1.00 in profit right now, rather than making $42.00 in profit in a month.
And much more...
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