Foundr – Course by Eric Bandholz

Meet Eric Bandholz,the Founder of Beardbrand


As a leading men's grooming company known and modeled for their insanely effective and creative content marketing, landing Eric as the instructor for this course was nothing short of a miracle. For years bootstrappers have been turning to Beardbrand to discover how they’ve leveraged organic strategies to build one of the most loyal communities online.

With more than 1,500 different competitors, men’s grooming is one of the most saturated of niches to enter. Yet Eric’s been able to turn his passion for beards and a measly initial $30 investment into a thriving multi-million dollar ecommerce business.

The secret to their growth?
Content marketing...
Done differently.


Module 1:

Building A Brand Worth A Damn

In this module you’ll discover the foundation for creating brand building content that gets noticed and shared by your perfect prospect. After this module you’ll have a tagline, mission statement, and company values that instantly makes you stand out. In a world of copycats, you’ll be the original.

  • Lesson 1: The insanely effective “BUILD Method” for creating fun and unique content that stands out, builds a loyal audience, and brings in organic sales.
  • Lesson 2: A few little-known tools that give you “X-ray vision” into the mind of your audience so you know exactly what to say and how to say it!
  • Lesson 3: How to banish perfectionism once and for all and unleash your creative powers...
  • Lesson 4: Quiz: The 4-types of content creators...find out which one you are and make life way easier!
  • Lesson 5: How to track the few “Key Performance Indicators” that really matter instead of wasting time trying to focus on everything!
  • Lesson 6: How to create an unforgettable tagline you can use on your packaging and social platforms that builds a remarkable culture.

Module 2:

Breakthrough Strategy For Creating Content

In this module you’ll discover all of the biggest levers for creating breakthrough organic content using Eric’s never before shared “Content Funnel”. You’ll walk away with a clear step-by-step content strategy that allows you to run your company without feeling bogged down.

  • Lesson 1: How to turn content into cash using the wildly effective “Content Funnel” and the 60/30/10 formula…
  • Lesson 2: How to quickly perform a “content stick test” to know the exact content type your audience prefers without guessing or wasting time or resources!
  • Lesson 3: Should you hire talent or be the face of your brand? Here’s how to know...
  • Lesson 4: How to convert followers into first-time customers by optimizing content at the top, middle, and bottom of your funnel...
  • Lesson 5: The invisible pitfalls even the pro’s make when building a strategic content plan…
  • Lesson 6: Eric’s “non negotiable” data tool every store owner, personal brand, or business must have for their content marketing to really work.

Module 3:

Execution Plan Of The Greatest Creators

In this module you’ll discover the execution plan of the greatest creators. This is where the rubber meets the road as you watch your content ideas start to come to life faster and easier than you ever thought possible.

  • Lesson 1: The bootstrapper’s blueprint to creating a brand that’s bigger than the founder without breaking the bank!
  • Lesson 2: Want to hire people to create content for you? Here are all the rates you’ll need to know and how Beardbrand handles these situations…
  • Lesson 3: Audio, photography, video,’s how to know which medium to focus instead of trying to be a “jack of all trades and a master of none”...
  • Lesson 4: How to simplify your life by scheduling content weeks or a month in advance and a complete walkthrough of Eric’s favorite automation tool!
  • Lesson 5: The “Just Be Yourself” method to quickly taking any existing content and putting your own spin on it...
  • Lesson 6: How to get your customers to create your content for you!

Module 4:

Growing An Engaged Community Across All Channels

In this module you’ll discover how to start and build a massive community across all social channels. While many know how to add “fake followers”, you’ll discover how to recruit ravings fans who actually buy what you sell instead of just like it.

  • Lesson 1: How to start and build a community from scratch and the tactics to getting to your first 300 community members…
  • Lesson 2: The social media “Sleeping Giant” you can start using today to blow up your brand possibly faster than anything else!
  • Lesson 3: Surprisingly powerful social media channel “best practices” for quickly growing your following and turning them into an engaged community…
  • Lesson 4: The #1 mistake business owners and influencers are making on YouTube!
  • Lesson 5: No other platform is better than this one for organic reach and sharing your content quickly...
  • Lesson 6: What you really need to know about community building software.

Module 5:

Social Media Deep Dive For Massive Growth

In this module you’ll discover all of the little-known in’s and out’s of “social media growth hacking” for building your audience. If you’re an ecommerce store owner, influencer, or anyone responsible for building a brand, this module will help you grow faster!

  • Lesson 1: The magic 3 keys for creating viral-worthy videos in record time…
  • Lesson 2: How to hack the YouTube algorithm for more shares, views, and a flood of new subscribers!
  • Lesson 3: Everything you need to know about blogging, guest blogging, podcasting, and even how to correctly use SEO so you get organic traffic even years later…
  • Lesson 4: How to become an “overnight master” in product or portrait photography!
  • Lesson 5: How to blow up your Instagram with real and highly engaged followers by not doing the things you see everyone else doing...
  • Lesson 6: A behind-the-scenes look at Eric’s “Hashtag Funnel Strategy” for optimizing your reach on every single piece of content you post!

Module 6:

Data & The Magic Of “Trackable Content”

In this module you’ll discover how to finally “track” the sales from your content assets. Even some of the most experienced entrepreneurs in the world don’t know how to properly do this and are left “guessing” with their content marketing strategy. After this module that won’t be you anymore!

  • Lesson 1: How to use your content marketing data to drive decisions and increase traffic, followers, and sales!
  • Lesson 2: Is your content marketing even working? Now you’ll be able to track every single sale and know the exact piece of content that created the sale!
  • Lesson 3: The little-known tricks of using “UTM codes” for even more advanced tracking, testing, and scaling your winners!
  • Lesson 4: How to model Beardbrand’s mind-blowing “Beard Quiz” that’s generating thousands of email subscribers on autopilot…
  • Lesson 5: The 80/20 rule of self-promotion so you never overwhelm your community...
  • Lesson 6: How to run a true A/B split test on email so you can optimize your business for growth day after day!

Module 7:

Scaling With An All-Star Content Team

In this module you’ll discover your content marketing goes next level as you begin to scale with an all-star team. This is where the massive leaps in revenue live and where six-figure brands become seven-figure titans and beyond.

  • Lesson 1: How to have all of your content look and feel the same even if it’s produced by someone you hire…
  • Lesson 2: Beardbrand’s battle-tested hiring process called “Topgrading” for easily finding top-talent who can accelerate your brands growth!
  • Lesson 3: What you need to know about copyrights and protecting yourself so someone can’t easily steal your content without legal consequence...
  • Lesson 4: How to effortlessly manage all your content assets so that they’re clearly organized, quickly accessible, and easily shareable with your entire team.



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