Erin Balsa – The Research Report Playbook
Hi! I'm Erin Balsa, and I'm a former content marketing leader with more than 8 years of experience building and leading high-performing content teams -- at two Inc. 5,000 B2B SaaS startups and at an agency.
I've written for lots of B2B SaaS brands you've probably heard of: HubSpot, Drift, G2, monday.com, etc.
I've advised and built content strategies for a bunch of MarTech, sales tech, and tech companies like Showpad, People.ai, Uniphore, Accord, and Intellum.
Over the past 4.5 years, I've helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share — like my infamous Remote Work Report, which drove $680k in revenue last time I checked.
In this course, I answer all your burning questions:
- How do I come up with a compelling storyline?
- How do I get valid data?
- What if the data doesn't support the story I want to tell?
- Am I supposed to gate the report for lead gen?
- How do I project manage all the moving parts?
Why is my butt itchy? (Well on second thought, not ALL your burning questions.)
If you know me from my LinkedIn posts, you know my content has an edge to it. So expect some sarcasm, and maybe a swear or two. And expect to walk away with the knowledge and confidence you need to start creating your own research reports.
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