David Herrmann & –  TikTok Talk

TikTok ads experts & joined Foxwell Digital to discuss the state of ads from beginner to expert. This 150+ minute course includes how to create winning creative, set up a winning account structure, optimize your account, and more.

Topics Covered

  • Why advertisers aren’t succeeding on ads
  • Winning with creative
    • Hook creation and the thumb stop ratio
    • Storyboarding-winning creative
    • Content creators, how to source them, and how to succeed with them
    • Ideas for new creative
    • How to use data to optimize the creative process
    • Creative testing
    • Scaling winning creative
    • How often to update creative based on spend
    • TikTok Creative Marketplace
  • Winning with ad copy
  • TikTok ad account structure – setup through optimization
  • CBO vs. ABO
  • Winning audiences on ads and who/what to target
  • TikTok ad landing page optimization and testing
  • What type of data do ads need to succeed
  • Measuring ads' success
  • TikTok sales attribution and how to measure it
  • Where lives in the customer journey funnel
  • Organic and why it’s important to ads
  • Branded content, white-labeled content, and influencers
  • Optimizing ads using other platforms like Analytics, post-purchase surveys, and more


Section 1: Ads With David Herrmann

  • TikTok Webinar with David Herrmann
  • TikTok Webinar Q&A with David Herrmann

Section 2: Ads with Cody Plofker

  • TikTok Webinar with Cody Plofker
  • TikTok Webinar Q&A with Cody Plofker

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